If your rental property has been sitting on the market longer than expected, a few key factors could be holding it back. Based on national data and industry insights, here are common reasons properties stay vacant—and what you can do to turn things around. At Deca, we help property owners identify and resolve these challenges so you can rent your home faster and more efficiently.
1. Pricing
Overpricing is the primary reason rentals sit vacant.
Before listing, review comparable rentals in your area to make sure your rate aligns with the current market. Even a slight overestimation can deter potential renters.
Monitor activity and adjust.
If your listing isn’t getting much activity, don’t wait to adjust the price. According to national longitudinal data from ShowMojo, listings with at least one price reduction tend to sit on the market 30 days longer than those priced correctly from the start.
2. Inventory & Competition
Market conditions matter—when inventory increases, renters have more choices and take longer to decide.
In a competitive market with abundant rental options, renters gain flexibility and take more time to compare properties that best meet their needs. Even well-priced listings can experience longer vacancy periods simply because renters aren’t in a rush and have more alternatives. This surplus of available units often leads to longer days on market, even for accurately priced listings, as owners face more competition and renters take more time to compare options.
This shift in market dynamics can prompt owners to enhance amenities, improve marketing, or offer incentives to stand out. Checking a third-party listing site can give owners a quick snapshot of current inventory in their market. For deeper insights, your property manager can help interpret market trends and guide strategic decisions.
3. Presentation & Style
First impressions matter. Renters notice details, and small upgrades can make a big difference.
- Apply a fresh coat of neutral paint—it is more effective than patchy touch-ups.
- Swap outdated fixtures for modern, budget-friendly options.
- Consider LVP flooring over carpet for durability and appeal.
- Don’t ignore minor repairs. Replacing a worn vanity or faucet, or fixing small issues shows pride in ownership.
- Invest in professional cleaning—A spotless home rents faster.
- Boost curb appeal—a well-manicured lawn free of overgrowth, clean gutters and siding, and freshly painted handrails make the best first impression.
4. Amenities
Renters expect certain conveniences, and missing amenities can make a property less appealing.
- Kitchen appliances should be clean and in good condition. While not required, many renters will not consider a property without a dishwasher.
- Including a washer and dryer, or even hookups, is a major amenity that increases appeal and is a common expectation for many renters.
- For multi-family units, secure and well-lit parking areas and entryways are essential for safety and comfort.
5. Too Many Restrictions
The more rules, the fewer renters.
Every restriction you place narrows your rental pool. Common deal-breakers include:
- Pet restrictions: Properties that allow pets rent faster than those that don’t. According to the American Pet Product Association’s 2024-2025 survey, 70% of U.S. households own a pet.
- Vehicle limits: Renters with multiple cars may skip your listing entirely.
- No deposit alternatives: Offering options like Jetty can lower move-in costs and attract more applicants.
Renting out a property isn’t just about listing it—it’s about positioning it for the right applicants. Competitive pricing, thoughtful presentation, appealing amenities, and flexible policies can reduce vacancy time.
At Deca, we understand the local rental market and know what it takes to get your property leased quickly. Our team is here to help you make smart, informed decisions that protect your investment and bring in qualified renters faster.
